Detect performance failures that affect SEO on your website with the tests and tips that we structure in this guide , determine the improvements that affect the ranking of your website pages in the search engine results pages (SERP).
As for the SEO on your website there are main aspects that you should take into account, these are the loading speed, the quality of the content and meta-descriptions. Your website should have these aspects in optimal conditions so that pages have a better chance of climbing in the ranking of SERPs.
The first thing will be to determine the failures and find a solution to each one, in case you cannot solve the errors on your own send us a message with the URL and the problems you want to solve, we can help you create a plan to modify one or all pages on any website.
1. Verify that all pages of the website are visible to search engines
It is very easy to see all the pages of any website that appear on Google, with just search for “site:sitedomain.com” will show you as a result the complete list of indexed pages, each search engine has a way of doing this, here we leave you the instructions of the two most used.
The same trick is used in the Bing search engine, you can go and enter the search field “site:sitedomain.com” and see all the indexed pages of your website.
1.1. Index pages in search engines
Having all the pages of your website in the search engines is the most important thing you should do if you want to get organic traffic and compete with other websites in the SERPs ranking.
To add the pages of your website to the search engines you must install the monitoring code (tracking code) that gives you the search engine within the “head” tag found at the beginning of all pages.
In this way the search engine will check the URLs of the pages and the pages indexed in the SERPs will be updated automatically, then we will teach you to install the monitoring codes of the two search engines. most popular search.
Instructions for installing the Google tracking code on your website
First go to google.com/analytics/ and Sign up with your Google account.
Now, click on the “Register” button, a form will be displayed on the screen to fill in the data on your website, complete the data and then you will arrive on the screen to obtain the tracking id. p >Click on “Get tracking id”, on screen you will have the code that you just have to copy and paste the code inside the label “head” of all the pages of the website you want to index.
Instructions for installing the Bing tracking code on your website
Go to the https://www.bing.com/toolbox/webmaster/ and sign up with an Outlook, Google or Facebook account.
In your account click on “Add a Site”, enter the account information and generate the tracking id.
Copy and paste the tracking id inside the “head” tag on all pages of your website you want to index in Bing.
1.2. Remove or block pages in search engines
To remove the pages from being indexed in the search engines you must add the following tag inside the “head” section of the page you want to be ignored.
META NAME=”robots” CONTENT=”noindex,nofollow”
What is noindex?
“Noindex” indicates to the search engine that the page cannot be displayed in the list of search results pages (SERPs), however, automatic tracking still works. p>What is nofollow?
“Nofollow” indicates to the search engine that it should not track the links found in the content of the page, in this way the links are ignored, the ranking or ranking of the authority of the page that is transmitted to the links on it.
Basically, if you are going to place links from other websites on any of the pages and you don’t want those websites to gain authority you can use this tag.
2. Create professional and attractive content for your audience
More advanced search engines such as Google analyze your content, if the content is duplicated they will penalize the authority of the page in the ranking, leaving the pages with the original content first. p>Google also gives value to the visual content, so many blogs add images to their articles, however, if the images are duplicated or stock we will have the same problem above.
We have also been able to observe and understand that adding videos to your pages adds value to your content, therefore greater authority in the ranking, we recommend you create your own videos.
There is nothing worse than having duplicate content, even a little text can harm your position in the ranking, so we recommend you go to the next steps to verify that there is no duplicate content on the website.
If you need help creating original content you can send a message to Archos Media, we can plan, research, create texts, images or videos that synchronize with your project.
2.1 Verify that your content is original
To check the quality of the content of the pages of your website you should keep in mind that the most important thing is that your pages have original text and images, to verify the text and images there are free tools that you can use, I’ll leave you a list of them below.
Tools to verify that your website text is original
Next, you’ll see several tools so you can verify your pages well and be 100% sure that you don’t have duplicate content.
Copy Scape: It is a tool to verify the text, enter the URL of the page you want to verify and then you can correct the results that appear duplicated.
Plagiarism: It is a tool very similar to the previous one , you can verify text by entering the URL or in a .DOCX or .TXT document.
Tools to verify that the images on your website are original
Google has a free tool in its search engine that allows us to search for any image, for that go to Google and click on images, then upload or copy the URL of the image that you want to analyze, the search engine will find any match, in case it does not get any it means that your image is 100% original, but if it gets matches it will show you the list of websites where it is repeated.
3. Generate a report with the following tools to know what to optimize
Get a report with all the flaws that affect the performance of your website, we recommend using the two most popular tools you will see below, and you should compare the reports so that you have a wider view before making the recommended optimizations
Google Speed Insights: It is important since it is a test of Google itself, with which you can measure the performance of the website and see a report with results all the failures that should be improved, also, it optimizes and allows you to download optimized files that you can replace immediately.
GTAMetrix: It is a test that complements great details the things on your website that you should correct, does not include more tools, and sometimes it takes a few minutes to take a test, but it is advisable to use it so you can compare the behavior.
Before modifying the website we recommend you make a backup of the files that will be modified, and also of the database, but if you need help to optimize a website you can send us a message for us we are responsible for optimizing each of the pages.
4. Keyword Optimization
The keywords are that people type to search in search engines like Google or Bing, several keywords together form key phrases, with the phrases you can build your titles and links, while that the words must be in your content but without repeating the words much or “spam” with them.
Where to add keywords?
- Page URL
- Attribute “Alt-text” and “Title” of images
- Attribute “Title” of the links
4.1. Add meta descriptions
Meta descriptions are the text that is read in search results on search engines like Google and it is also the text that appears when you share a link on WhatsApp or social networks.
First you should check if your website already has meta descriptions so go to the page you want to verify and right click on of it anywhere, then click on “See source code” and use the search engine (CTRL + F or CMD + F) to find the “goal”.
You must have the following meta-descriptions on your website:
Title: It is the title that will appear in the tab of your page and will also appear as a title in search engine results, and will also be the title for snippets that appear when you share your link in social networks or Whatsapp.
Description: It is the short description on the topic that your web page is about, this description must have a maximum of 150 characters and we recommend that you have more than 125 characters.
Focus-keyword: It is the keyword or several words on the subject of your web page, we recommend using only one since it is better to make different pages on each topic and that each of your pages are of a unique theme.
Depending on how you have built your website there are several ways to add the meta-descriptions, we recommend hiring a web development professional to do it for you since in some cases it can be a complicated task.
5. Add structured data schemas
Structured data schemas make Google show more information about the page and its content, there are hundreds of schemas for the types of content on the pages, and although this already has some years to air, very few websites use them today.
If your website is built in WordPress you can install a plugin to facilitate adding and modifying this data when necessary.
Schemas can also be generated in some services that you can get on the network, or they can be built by hand using the documentation at schema.org, in case you need help you can send us a message and we do the work for you.
Most popular types of schemes:
- Website (Website)
- Site links search (site links search engine)
- Navigation menu
- Local Business
- Ratings (Score)
- FAQs (Frequently Asked Questions)
- Q&A (Questions and answers)
- Reviews and comments
- Property (Property or real estate)
- Article (Informational article)
- Blog post (Short blog post)